Flavour over frenzy : The rise of the slow sip
India's drinking culture is undergoing a significant transformation, with consumers prioritizing experience and quality over intoxication. Bars are fuller, craft distilleries are booming, and zero-proof options are gaining traction. This shift reflects a conscious move towards moderation, intentionality, and a deeper appreciation for the craft behind beverages.
India's drinking culture is undergoing a significant transformation, with consumers prioritizing experience and quality over intoxication. Bars are fuller, craft distilleries are booming, and zero-proof options are gaining traction. This shift reflects a conscious move towards moderation, intentionality, and a deeper appreciation for the craft behind beverages.
