Google CEO Sundar Pichai says AI agents will be a big part of how we shop, Elon Musk responds
Google, alongside retail giants like Shopify and Walmart, has unveiled the Universal Commerce Protocol (UCP). This open standard aims to revolutionize online shopping by enabling AI agents to communicate seamlessly across all stages, from product discovery to checkout. New tools like Business Agent and Direct Offers will also enhance retailer-consumer interactions and drive sales.
Google, alongside retail giants like Shopify and Walmart, has unveiled the Universal Commerce Protocol (UCP). This open standard aims to revolutionize online shopping by enabling AI agents to communicate seamlessly across all stages, from product discovery to checkout. New tools like Business Agent and Direct Offers will also enhance retailer-consumer interactions and drive sales.
