"Gummy" makeup: The weird new texture taking over Sephora

A new "Gummy" makeup trend is taking over beauty shelves, characterized by edible-looking textures that physically wobble and feel like fruit snacks.

Jan 18, 2026 1

A new "Gummy" makeup trend is taking over beauty shelves, characterized by edible-looking textures that physically wobble and feel like fruit snacks.

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