Super Bowl LX updates: Record audience possible as Big Data transforms Super Bowl ratings
Super Bowl LX may lack a headline-perfect matchup, but strong history, Big Data ratings, and NBC’s heavy production push could still drive huge viewership. With Mike Tirico and Rob Hyland leading coverage, expanded camera use, and high-profile pregame guests, the NFL once again believes fans will show up in massive numbers.
Super Bowl LX may lack a headline-perfect matchup, but strong history, Big Data ratings, and NBC’s heavy production push could still drive huge viewership. With Mike Tirico and Rob Hyland leading coverage, expanded camera use, and high-profile pregame guests, the NFL once again believes fans will show up in massive numbers.
