TikTok is making a fresh bet in the US, and on the target is Netflix
TikTok has launched PineDrama, a new app featuring one-minute, vertical episodes of micro-dramas. This format, already a billion-dollar industry, offers binge-worthy romance and melodrama for free, unlike competitors. With ByteDance's experience in Asia and TikTok's mastery of short-form content, PineDrama aims to capture a massive audience, potentially succeeding where other short-form ventures have faltered.
TikTok has launched PineDrama, a new app featuring one-minute, vertical episodes of micro-dramas. This format, already a billion-dollar industry, offers binge-worthy romance and melodrama for free, unlike competitors. With ByteDance's experience in Asia and TikTok's mastery of short-form content, PineDrama aims to capture a massive audience, potentially succeeding where other short-form ventures have faltered.
