Why Marvel is skipping the Super Bowl 2026 and how it impacts Avengers: Doomsday and Spider-Man: Brand New Day
Marvel Studios is reportedly skipping Super Bowl XV advertising for upcoming films like Spider-Man: Brand New Day and Avengers: Doomsday, breaking from tradition. This decision may stem from the high cost of ad spots and Marvel's confidence in its global brand generating buzz year-round, with trailers likely to be released closer to their respective launch dates.
Marvel Studios is reportedly skipping Super Bowl XV advertising for upcoming films like Spider-Man: Brand New Day and Avengers: Doomsday, breaking from tradition. This decision may stem from the high cost of ad spots and Marvel's confidence in its global brand generating buzz year-round, with trailers likely to be released closer to their respective launch dates.
