Apple CEO Tim Cook gives 'clues' on the crisis that everyone wanted an update on
Apple CEO Tim Cook acknowledged rising memory chip costs impacting iPhones, though the effect on gross margin was minimal last quarter. The company anticipates a greater impact ahead, with executives reportedly negotiating extended contracts with chipmakers like Samsung. This surge, driven by AI demand, has significantly increased memory's share of smartphone production costs.
Apple CEO Tim Cook acknowledged rising memory chip costs impacting iPhones, though the effect on gross margin was minimal last quarter. The company anticipates a greater impact ahead, with executives reportedly negotiating extended contracts with chipmakers like Samsung. This surge, driven by AI demand, has significantly increased memory's share of smartphone production costs.
