Ashish Chanchlani reveals ‘Varanasi’ director SS Rajamouli’s masterclass in marketing cinema, says, ‘Sell it bigger than it is’

YouTuber Ashish Chanchlani revealed he learned effective marketing from SS Rajamouli, emphasizing the art of selling one's craft. Chanchlani explained how Rajamouli's grand promotions for 'Globetrotter,' even with unreleased footage, inspired him to build anticipation for his own web series, 'Ekaki,' by saving the best for last.

Ashish Chanchlani reveals ‘Varanasi’ director SS Rajamouli’s masterclass in marketing cinema, says, ‘Sell it bigger than it is’
YouTuber Ashish Chanchlani revealed he learned effective marketing from SS Rajamouli, emphasizing the art of selling one's craft. Chanchlani explained how Rajamouli's grand promotions for 'Globetrotter,' even with unreleased footage, inspired him to build anticipation for his own web series, 'Ekaki,' by saving the best for last.