How Apple went from ‘Hey Siri’ to ‘Help, Google!’ and everything that happened in between
When Apple's software chief tested the new Siri early last year, he discovered a disaster—features shown in TV ads simply didn't work. What followed was a year of chaos: talent fleeing to Meta for nine-figure packages, AI systems failing constantly, and delayed launches. A year later, came the final admission: Apple will power Siri with Google's brain instead.
When Apple's software chief tested the new Siri early last year, he discovered a disaster—features shown in TV ads simply didn't work. What followed was a year of chaos: talent fleeing to Meta for nine-figure packages, AI systems failing constantly, and delayed launches. A year later, came the final admission: Apple will power Siri with Google's brain instead.
