India's fashion appeal changes! Uniqlo, Nike gain ground; M&S, Adidas & others see muted growth

India's western fashion market shows a split performance post-pandemic. While some global brands like Adidas and Marks & Spencer face declining sales, Uniqlo and Nike are experiencing significant growth. Experts point to a shift towards functional clothing, especially among Gen Z, influencing brand success and market dynamics.

India's fashion appeal changes! Uniqlo, Nike gain ground; M&S, Adidas & others see muted growth
India's western fashion market shows a split performance post-pandemic. While some global brands like Adidas and Marks & Spencer face declining sales, Uniqlo and Nike are experiencing significant growth. Experts point to a shift towards functional clothing, especially among Gen Z, influencing brand success and market dynamics.