Kolkata goes all hearts for doll-like Saraswati idols

A new 'cute' idol aesthetic, inspired by social media, is transforming Kumartuli's Saraswati celebrations. Originating from a viral experiment, this doll-like style has become highly sought-after, driving demand and leading to increased costs and labor for artisans adapting to new moulds and customer preferences.

Kolkata goes all hearts for doll-like Saraswati idols
A new 'cute' idol aesthetic, inspired by social media, is transforming Kumartuli's Saraswati celebrations. Originating from a viral experiment, this doll-like style has become highly sought-after, driving demand and leading to increased costs and labor for artisans adapting to new moulds and customer preferences.